This was a photoshoot for Powers whiskey, for use in press ads and billboards. The brief from the advertising agency, McConnells, was for a natual look- and I think we achieved that. I used my cousin and three friends from my football team as the models, and used natural light as much as possible, just supplemented by reflectors and a little artificial light.
Art direction by Tom O'Haire and styled by Siobhan O'Donovan.
