On a cold and foggy Sunday morning in February we set out to the Wicklow Mountains to shoot an ad for Oxfam Ireland-
The team of hikers who were excellent 'models' for the day, and art director John Dwyer from Ask Direct.
The final ad also appeared on Liberty Hall, one of Ireland's tallest buildings.
This is the final ad as it appeared on bus shelters around Dublin city. Blue skies and happy hikers!
The skies weren't so blue earlier in the day though ...
The final ad also appeared on Liberty Hall, one of Ireland's tallest buildings.