The final ad also appeared on Liberty Hall, one of Ireland's tallest buildings.
This is a project for an group exhibition called InFocus, which helped raise awareness of and raise money for the homeless in Ireland.
I photographed a group of young Irish men who are preparing to travel to Paris to represent Ireland at the Homeless World Cup, from 21st to 28th August 2011. To qualify to play in this competition the players must have lived in emergency accommodation at some stage in the past year. These men are using sport as the positive catalyst they need to help get their lives back on track. They are an example to us all.
I met photographed the players and staff at a presentation ceremony in the Mansion House, and also at their training centre in Dublin city.